Products and Services


Guides/Directories | Street Maps
Other Services | How the Process Works

Guides/Directories

Directories:

Chamber directories provide space for information about the organization, its leadership, program of work and committees, plus directory listings.

We offer various listing combinations in the directories we produce for chambers. This published listing information is based on the individual preference of each chamber. The listing considerations are:

• Membership Roster - an alphabetical listing of all members by business name and with pertinent company information.
• Business Directory - a comprehensive listing of all members by business category.
• Who’s Who – a complete alphabetical list of all chamber representatives by individual member name, along with their company affiliation and pertinent information.

Guide:

A guide is a full-color publication focused on the economic and cultural life of the area. The editorial information, along with full color photographs, present a community image to attract visitors, newcomers, and/or new businesses.

Combo Publications:

This publication format was developed by Lawton Publications to provide our chamber partners with a membership directory and a community guide using one sales campaign. The directory/community guide is published as one product and can be used by chamber members as a business-to-business tool. An overprint of the four-color editorial section can be used as a Visitor Guide, Newcomers' Guide, Relocation Resource Guide, or just merely a Community Guide.

Online:

The directory and guide, including member advertisements, is placed on the Internet at no additional cost to the chamber or the advertisers. The directory module is a database searchable by company, category, representative name, or phone number.

Other Features Include:

• Links to member websites
• Mapquest finder/locator map for each member
• Link to display advertisement
• Automatic update of membership data directory from organization's database.

Street Maps

Folded Street Maps:

Lawton provides official street maps for cities and counties showing points of interest, schools districts, and block numbers. We provide up-to-date cartography in a four color format that is easy to read and user friendly. We have several different sizes. The size is determined by chamber preference and coverage area.

Atlas Street Maps:

Lawton has two sizes available in atlas street maps. We offer the same components in the atlas map as featured in the folded map. The advantages of this format are that it is easy to use and store in your car, briefcase or purse. It also provides opportunities for advertisers to showcase their business on a page close to their location on the map.

Tear-off Padded Maps:

Using the cartography from a folded or atlas map, we can provide a cropped map on single sheets in pads. These can be easily distributed on an as-needed one-time, quick-use basis.

On-line:

Lawton will place the city portion of the map cartography on the Internet in an interactive format. Location identifiers for the points of interest and the advertisers' locations will be included. Advertisers are listed in the advertiser index, linked to their map advertisement and to their website, if applicable. This is done at no additional cost to the advertisers or the chamber.


Other Services

Membership Plaques:

We can design and print a membership plaque with the same graphic design as the cover of your directory or guide.

Fulfillment and Mailing:

We will shrink wrap, insert a letter or other documents, label, and mail your directory to your members. This eliminates work for the chamber staff and will expedite your publication to your members.


How the Process Works

Our expert business development team works with the chamber to develop the objectives of the publication(s) and ascertain the most suitable format to accomplish the goals and objectives of your marketing needs. A production schedule is established to provide a complete timeline for the project from the pre-sales marketing to the delivery of the publication to the chamber. This schedule of events is established, reviewed and mutually accepted prior to starting the project. Lawton’s editorial department and design team will edit, design, and layout the publication with the approval of the chamber. A carefully selected professional account executive(s) will be assigned to your project. This sales team will work out of your office to sell advertising to the chamber membership in a face-to-face prescheduled meeting. The account executives act as ambassadors for your organization during the time they are working at your organization. As a dues paying member of the chamber, Lawton representatives attend all networking events and functions as an active volunteer for your organization.

General repsonsiblities Lawton assumes for the turn-key project are:

• Lawton is responsible for selling the advertising that sponsors the publication
• Lawton invoices the advertisers, collects the monies, and pays a royalty to the chamber
• Lawton designs the advertisements for the members and sends a proof for members’ approval
• When the publication is completed, Lawton sends every advertiser a tear sheet and a letter thanking them for their business.

We offer or provide:

• a royalty to the chamber based on a percentage of advertising sales or predetermined guaranteed amount, which ever is larger;
• the number of publications the chamber needs - for free;
• a writer to work with the chamber on the editorial if the chamber does not have a staff person or a volunteer to handle this task;
• mailing services for distribution of the publication to your membership; and
• put your publication and your membership listings on the Internet for free and we will maintain it on a regular basis with the changes you provide to membership listings for no additional cost.

For more information, contact:
Gerrie Cook, IOM
National Sales and Marketing Manager
Email: GerrieC@LawtonPrinting.com
1-877-4LAWTON (877-452-9866)