blog – Lawton

Customer Data – the hidden treasure to magically personalize your marketing
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Customer Data – the hidden treasure to magically personalize your marketing

Data Management, Direct Mail, Direct Marketing, Marketing

Customer Data – the hidden treasure to magically personalize your marketing

Whether it’s a simple spreadsheet or a [...]

L@wton2022-04-18T18:37:28+00:00April 13th, 2022|Data Management, Direct Mail, Direct Marketing, Marketing|0 Comments

Is your customer data an unruly monster?
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Is your customer data an unruly monster?

Data Management, Direct Marketing, Mail, Marketing, Personalization

Is your customer data an unruly monster?

While taming that beast may seem like a formidable [...]

L@wton2022-03-02T23:04:05+00:00March 2nd, 2022|Data Management, Direct Marketing, Mail, Marketing, Personalization|0 Comments

Direct Mail Works Magically
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Direct Mail Works Magically

Data Management, Direct Mail, Direct Marketing, Mail, Marketing, Personalization

Direct Mail Works Magically

It can’t be said enough. Direct mail works…. magically! [...]

L@wton2022-02-14T18:30:51+00:00February 14th, 2022|Data Management, Direct Mail, Direct Marketing, Mail, Marketing, Personalization|0 Comments

Case Study – Avista Smart Meter Mailings
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Case Study – Avista Smart Meter Mailings

Case Study, Communication, Data Management, Direct Mail, Personalization, Planning

Case Study – Avista Smart Meter Mailings

A CASE STUDY Avista Smart Meter Mailings [...]

L@wton2022-01-26T21:42:39+00:00January 13th, 2022|Case Study, Communication, Data Management, Direct Mail, Personalization, Planning|Comments Off

Coldwell Banker Case Study
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Coldwell Banker Case Study

Case Study, Direct Mail, Direct Marketing, Personalization

Coldwell Banker Case Study

A CASE STUDY Coldwell Banker [...]

L@wton2021-12-09T22:45:37+00:00December 9th, 2021|Case Study, Direct Mail, Direct Marketing, Personalization|0 Comments

More response, better results using personalized printing
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More response, better results using personalized printing

Data Management, Direct Mail, Direct Marketing, Personalization

More response, better results using personalized printing

If you’re investing in direct mail without using variable data [...]

L@wton2021-11-15T18:43:49+00:00November 10th, 2021|Data Management, Direct Mail, Direct Marketing, Personalization|0 Comments

Bold Marketing! Risky? Exciting? Worth It? Absolutely!
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Bold Marketing! Risky? Exciting? Worth It? Absolutely!

Bold Marketing Series

Bold Marketing! Risky? Exciting? Worth It? Absolutely!

Creative Risk In this blog series, we will explore components [...]

L@wton2021-07-21T22:51:52+00:00July 20th, 2021|Bold Marketing Series|0 Comments

Bold Marketing! The left and right brain meet
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Bold Marketing! The left and right brain meet

Bold Marketing Series, Data Management

Bold Marketing! The left and right brain meet

Data In this blog series, we will explore components needed [...]

L@wton2021-07-21T22:31:12+00:00July 20th, 2021|Bold Marketing Series, Data Management|0 Comments

Bold Marketing! Using integrated media
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Bold Marketing! Using integrated media

Bold Marketing Series, Media

Bold Marketing! Using integrated media

Media In this blog series, we will explore components needed [...]

L@wton2021-07-21T22:49:45+00:00July 20th, 2021|Bold Marketing Series, Media|0 Comments

Bold Marketing! Content is the “Meat” of the campaign
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Bold Marketing! Content is the “Meat” of the campaign

Bold Marketing Series

Bold Marketing! Content is the “Meat” of the campaign

Content In this blog series, we will explore components needed [...]

L@wton2021-07-21T22:47:17+00:00July 20th, 2021|Bold Marketing Series|0 Comments