What are the tricks to direct mail campaign’s success?
When you work with Lawton, we will demystify the secrets of direct mail. No sleight of hand, no illusions, no smoke, and mirrors. Just a solid strategy, a team of experts, and results you can count on.
Master a few basics and you’ll unleash the magic of direct mail:
Data: The best campaign in the world can’t claim that title without data. To unlock your direct mail’s true value, you need a solid mailing list and to track key performance indicators.
Response Rate: Track your response rate digitally. Use personalized access codes, QR codes, personalized web addresses, and phone numbers that identify calls that come from your campaign.
Conversion Rate: Conversion is key. This number represents how many people made a purchase after responding in some way to your direct mail.
Cost Monitoring: Get a handle on cost per customer and the quality of your mailing list by closely tracking your spending on the campaign and comparing it to the number of orders, the size of the orders, and overall revenue related to the campaign.
Trusted Partner: While it’s not magic, there are tricks of the trade that Lawton brings to the table. We will work with you to keep costs low while targeting your audience with high-quality, persuasive material mailed directly to your customer’s door.
Lawton is your strategic partner for direct mail printing and marketing solutions. Connect with me on your next project.