Laura Lawton Honored as Distinguished Alumna by Cal Poly
Laura Lawton Honored as Distinguished Alumna by Cal Poly, College of Liberal Arts San Luis Obispo, CA – May 5, 2021 -- The College of Liberal Arts at Cal Poly University recently honored Laura Lawton, President and Owner of Lawton Printing in Spokane, WA, with their Distinguished Alumna Award. As a very involved leader in the Spokane, Cal Poly and print industry communities, Laura’s ...
Reaching Gen Y and Gen Z with an Omnichannel Approach
Reaching Gen Y and Gen Z with an Omnichannel Approach It used to be that Millennials were the golden target that everyone wanted to reach in marketing but as they’ve started to mature Gen Z has quickly become the new object of affection. Reaching both is easy if you take an omnichannel approach. Millennials vs. Gen Z – What’s the ...
Power Up Your Marketing Strategy/Integrating Direct Mail & Digital Marketing
Power Up Your Marketing Strategy / Integrating Direct Mail & Digital Marketing For many years, marketing teams have been putting most of their eggs into the digital marketing basket thinking that email, search engines, and social media was the way to go. While digital marketing is certainly effective at delivering volume and frequency, print and direct mail have the unique ...
Measuring Your Print Campaign Effectiveness
Measuring Your Print Campaign Effectiveness People often question the effectiveness of print. They don’t fully understand its ROI because it doesn’t have the analytic capabilities we’ve come to rely on from websites, social media, and online ads. The goal of a circular, post card, catalog, or brochure is no longer just to get the recipient to hop into their car ...
Lawton’s Quick Guide to Personalized Print
Our Quick Guide to Personalized Print Gone are the days of blasé, cookie cutter direct mail pieces. Personalization is a growing marketing movement in which brands are providing customers with much sought after tailored content and personal experiences. Let’s explore the possibilities with these personalization tactics that your company can use in its next direct mail campaign. ...
Are You Overdue for a Database Clean Up?
Are You Overdue for a Database Clean Up? We all know targeted, personalized direct marketing is even more effective than direct mail. But many marketers are overwhelmed at the prospect of cleaning up their customer database. Just like that messy garage (or closet, or storeroom, or pantry … you get the idea), Lawton has experts that will ...
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