Getting the Most from your Print Project
Getting the Most from your Print Project Most marketers start off with a dollar amount in mind when embarking on a new print project. It’s great to have a target but your final costs will ultimately depend on materials selection, project shape and size, the number of pieces required, and how you want it delivered. ...
Are You Overdue for a Database Clean Up?
Are You Overdue for a Database Clean Up? We all know targeted, personalized direct marketing is even more effective than direct mail. But many marketers are overwhelmed at the prospect of cleaning up their customer database. Just like that messy garage (or closet, or storeroom, or pantry … you get the idea), Lawton has experts that will ...
Don’t Overlook Layout and Design
Don’t Overlook Layout and Design! Great Design is What Inspires Your Customers to Take Action. Anyone can throw some pizza clipart into a Word document, what’s so important about layout and design? If your design elements, colors, and arrangement of images don’t make sense you will lose your audience faster than a toupee on a windy day. ...
Print Trends that Grab Attention
Print Trends that Grab Attention At Lawton, we’re often asked, “What’s hot right now?” when it comes to print trends. Just like Thigh Masters and Beanie Babies, not all trends are worthy of investment. There are a lot of great ideas floating around right now but here are few things that we think are worth trying. Fight ...
Lawton’s Creative Services: Together we can create great things!
Lawton Creative Services: Together we can create great things Do you need help telling your story? All of your marketing efforts should read from the same book. Each aspect in your strategy is a different chapter. They all need to fit together for your story to make sense. Our creative team can help you clearly communicate your ...
Missing: Print in Your Marketing Plan
2020 has been a year of disruption for marketers but there are lessons to be learned here as well. We’re sorry to say it but your marketing playbook is gone. Throw it out, set it on fire, whatever you thought worked before is no longer relevant. It’s time to rethink how you’ve been doing things, starting with how you ...
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