What’s New2021-07-06T18:01:58+00:00

Customer Data – the hidden treasure to magically personalize your marketing

Whether it’s a simple spreadsheet or a CRM system, a well-managed client database is a treasure hidden in plain sight. Your database can store and track interactions with your customers, improve your customer support, and powerfully automate and personalize your marketing. Your customer data is powerful, magical and is the key to connecting with your customers. With [...]

April 13th, 2022|Data Management, Direct Mail, Direct Marketing, Marketing|

Is your customer data an unruly monster?

While taming that beast may seem like a formidable task, it’s well worth the investment. You will improve your relationships with your clients and grow your business. Your database can store and track interactions with your customers, improve your customer support, and powerfully personalize your marketing. Our team will partner with you to collect, organize, supplement, protect, and securely [...]

March 2nd, 2022|Data Management, Direct Marketing, Mail, Marketing, Personalization|

Direct Mail Works Magically

It can’t be said enough. Direct mail works…. magically! How do we know? Check out these numbers: 59% of US respondents say they “enjoy getting post mail from brands about new products.” 76% of people say they trust printed advertising received in the mail versus only 43% for social media advertising. 70% of Americans say mail is [...]

Case Study – Avista Smart Meter Mailings

A CASE STUDY Avista Smart Meter Mailings Avista’s personalized, phased direct mail series informed and educated customers about the company’s smart meter installation plan. Overview Avista’s installation of more than 300,000 smart meters in its Washington service area was a huge undertaking, and one of the utility’s largest capital investments in the [...]

Coldwell Banker Case Study

A CASE STUDY Coldwell Banker Coldwell Banker Agents opt for personalized newsletter Overview Each month many Coldwell Banker Agents send their contacts a newsletter with relevant information about the real estate market, home ownership and trends in the industry.  Lawton provides Agents the opportunity to personalize their newsletters, allowing customers and prospective [...]

December 9th, 2021|Case Study, Direct Mail, Direct Marketing, Personalization|

More response, better results using personalized printing

If you’re investing in direct mail without using variable data printing (VDP), you are missing out on a huge opportunity. Repeatedly studies have shown the response rates to personalized direct mail pieces that use VDP are 300-600% higher than generic direct mail. VDP is the process of using customer data to control what prints on the sheet. This can be [...]

November 10th, 2021|Data Management, Direct Mail, Direct Marketing, Personalization|

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