More response, better results using personalized printing
If you’re investing in direct mail without using variable data printing (VDP), you are missing out on a huge opportunity. Repeatedly studies have shown the response rates to personalized direct mail pieces that use VDP are 300-600% higher than generic direct mail. VDP is the process of using customer data to control what prints on the sheet. This can be [...]
Bold Marketing! Risky? Exciting? Worth It? Absolutely!
Creative Risk In this blog series, we will explore components needed to craft a bold marketing strategy. Want to master bold marketing? Strive to be different and get comfortable taking risks. If your competition is quirky and fun, use data and science to explain why your product is better. Especially if your market research has shown you that the science [...]
Bold Marketing! The left and right brain meet
Data In this blog series, we will explore components needed to craft a bold marketing strategy. The use of data and analytics has transformed marketing to become not only an art, but a science as well. Media has become much more measurable than the old “spray and pray” approach from our grandparents’ days. Using customer data allows you to personalize [...]
Bold Marketing! Using integrated media
Media In this blog series, we will explore components needed to craft a bold marketing strategy. Once you’ve done your research, identified your target audiences’ problem, set measurable goals, established the budget and developed the content of your messaging, you now can decide where you will communicate that message. Every media has a different role to play in an integrated [...]
Bold Marketing! Content is the “Meat” of the campaign
Content In this blog series, we will explore components needed to craft a bold marketing strategy. Marketing content is the relevant, valuable “meat” of your campaign. What is the offer, how does it solve your target audience’s problem and why should they buy from you? The Value Proposition Your business’s value proposition is the most important messaging element of your [...]
Bold Marketing! How much do you spend?
Budget In this blog series, we will explore components needed to craft a bold marketing strategy. A well-considered marketing budget is essential to be sure you are on track with estimated costs versus actual costs. The irony of not setting a marketing budget is you are likely to overspend on marketing. Having a financial benchmark in place allows you to [...]
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