Measuring Your Print Campaign Effectiveness
Measuring Your Print Campaign Effectiveness People often question the effectiveness of print. They don’t fully understand its ROI because it doesn’t have the analytic capabilities we’ve come to rely on from websites, social media, and online ads. The goal of a circular, post card, catalog, or brochure is no longer just to get the recipient to hop into their car ...
Lawton’s Quick Guide to Personalized Print
Our Quick Guide to Personalized Print Gone are the days of blasé, cookie cutter direct mail pieces. Personalization is a growing marketing movement in which brands are providing customers with much sought after tailored content and personal experiences. Let’s explore the possibilities with these personalization tactics that your company can use in its next direct mail campaign. ...
Are You Overdue for a Database Clean Up?
Are You Overdue for a Database Clean Up? We all know targeted, personalized direct marketing is even more effective than direct mail. But many marketers are overwhelmed at the prospect of cleaning up their customer database. Just like that messy garage (or closet, or storeroom, or pantry … you get the idea), Lawton has experts that will ...
Getting the Most from your Print Project
Getting the Most from your Print Project Most marketers start off with a dollar amount in mind when embarking on a new print project. It’s great to have a target but your final costs will ultimately depend on materials selection, project shape and size, the number of pieces required, and how you want it delivered. ...
Don’t Overlook Layout and Design
Don’t Overlook Layout and Design! Great Design is What Inspires Your Customers to Take Action. Anyone can throw some pizza clipart into a Word document, what’s so important about layout and design? If your design elements, colors, and arrangement of images don’t make sense you will lose your audience faster than a toupee on a windy day. ...
Print Trends that Grab Attention
Print Trends that Grab Attention At Lawton, we’re often asked, “What’s hot right now?” when it comes to print trends. Just like Thigh Masters and Beanie Babies, not all trends are worthy of investment. There are a lot of great ideas floating around right now but here are few things that we think are worth trying. Fight ...
Let’s Connect