What’s New2020-12-31T20:39:24+00:00

Getting the Most from your Print Project

Getting the Most from your Print Project Most marketers start off with a dollar amount in mind when embarking on a new print project. It’s great to have a target but your final costs will ultimately depend on materials selection, project shape and size, the number of pieces required, and how you want it delivered. ...

February 17th, 2021|Content, Design, Digital Printing, Finishes, Mail, Media, Planning, Print, Project Development|

Are You Overdue for a Database Clean Up?

Are You Overdue for a Database Clean Up? We all know targeted, personalized direct marketing is even more effective than direct mail. But many marketers are overwhelmed at the prospect of cleaning up their customer database.  Just like that messy garage (or closet, or storeroom, or pantry … you get the idea), Lawton has experts that will ...

February 15th, 2021|Data Management|

Don’t Overlook Layout and Design

Don’t Overlook Layout and Design! Great Design is What Inspires Your Customers to Take Action. Anyone can throw some pizza clipart into a Word document, what’s so important about layout and design? If your design elements, colors, and arrangement of images don’t make sense you will lose your audience faster than a toupee on a windy day. ...

Print Trends that Grab Attention

Print Trends that Grab Attention At Lawton, we’re often asked, “What’s hot right now?” when it comes to print trends. Just like Thigh Masters and Beanie Babies, not all trends are worthy of investment. There are a lot of great ideas floating around right now but here are few things that we think are worth trying. Fight ...

February 2nd, 2021|Augmented Reality, Design, Design Trend, Digital, Print, QR Codes, Sustainability|

Missing: Print in Your Marketing Plan

2020 has been a year of disruption for marketers but there are lessons to be learned here as well. We’re sorry to say it but your marketing playbook is gone. Throw it out, set it on fire, whatever you thought worked before is no longer relevant. It’s time to rethink how you’ve been doing things, starting with how you ...

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