What’s New2022-12-27T13:40:50-08:00

Introducing the Cutting-Edge HP 15K Digital Press at Lawton: Setting a New Standard in Excellence

Lawton, a leading provider of creative print solutions, is thrilled to announce the installation of the state-of-the-art HP 15K Digital Press.

Closing the Loop: Sales Follow-Up to Maximize Campaign Success

Sales follow up after a direct mail campaign maximizes the campaign’s effectiveness and increases the chances of converting leads into customers. The following nine steps are best practices for salespeople to use to take full advantage of any marketing campaign. 1 - Plan your follow-up strategy. Before launching your direct mail campaign, create a comprehensive follow-up plan. If Marketing [...]

June 26th, 2023|Direct Mail, Direct Marketing, Sales|

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