Bold Marketing! Find your target audience
Target Audience In this blog series, we will explore components needed to craft a bold marketing strategy. Defining your target audience is the first step to developing your campaign. What problem does your product or service solve? When you can clearly answer that, you begin to identify your target audience. Because let’s get real, no one cares about you or [...]
Bold Marketing? Do your research!
Research In this blog series, we will explore components needed to craft a bold marketing strategy. Understanding your company’s position in your market is fundamental to any bold marketing program. Solid market research will drive decisions based on data, rather than simply shooting in the dark. Promoting AARP to 32 year-olds? If so, there is either a serious problem with your market [...]
Bold Marketing? Why not?
The world has enough plain, mediocre marketing filled with overly clever creative that impresses the marketing team but doesn’t resonate with the audience. While we love eye-popping design, brilliant content and creative, special finishing, and extraordinary paper, marketing with no substance can be a little, well - vanilla. We are talking about bold marketing that combines an exceptional creative concept [...]
Case Study: Community Cancer Fund Book
A CASE STUDY Community Cancer Fund Book Drive engagement with with donors Community Cancer Fund raises millions for local partners Overview Community Cancer Fund devotes resources to cancer screening, prevention, research, treatment and care in the Inland Northwest. Through regional partnerships, they work collaboratively to identify and fund gaps in services and [...]
Case Study: Project Beauty Share Evening en Blanc
A CASE STUDY Evening en Blanc Invitation Invitation and collateral that set the atmosphere Creative design for Project Beauty Share's Evening en Blanc event materials played with the elegant theme of the event. Overview Project Beauty Share provides personal hygiene, cosmetics and beauty products to non-profit organizations who serve women and families [...]
Case Study: DAA Calendar 2020
A CASE STUDY DAA Monthly Calendar 2020 Consider functionality in your design Overview DAA's yearly desk calendar was designed to be a valuable tool for not only their staff, but for their customers. Day-to-day planning, special events and promotion of major sales dates were simplified using a handy, practical design. Approach Not [...]
Let’s Connect