Closing the Loop: Sales Follow-Up to Maximize Campaign Success
Sales follow up after a direct mail campaign maximizes the campaign’s effectiveness and increases the chances of converting leads into customers. The following nine steps are best practices for salespeople to use to take full advantage of any marketing campaign. 1 - Plan your follow-up strategy. Before launching your direct mail campaign, create a comprehensive follow-up plan. If Marketing [...]
Align Sales and Marketing in Seven Simple Steps
Companies that align Sales and Marketing teams achieve 24% faster growth rates and 27% faster profit growth. Take these seven steps to align these efforts.
The QR Code is here to stay – here’s how to use it!
The QR code is having a moment. And it’s likely to be here for good. What exactly is a QR code? The QR code is simply a two-dimensional code that can be read by smartphones. The codes share links to websites, contact info or to payment sites. They are the magic technology that connects tangible print media with the abstract [...]
How To Create A Successful Trade Show
Trade shows are back! It’s time to meet with potential customers face-to-face and start building new relationships.
Pour ink on a page and something magic happens.
Print offers user experience that connects consumers with your brand in a way that digital marketing simply does not replicate.
Mesmerizing Possibilities with Mosaic
Mosaic, an HP SmartStream Designer technology tool, elevates variable print personalization to a whole new level. The software creates endless, one-of-a-kind designs from a single art file. Mosaic works by parsing and manipulating vector art. It generates an infinite number of variations by randomly transforming the file using color, scaling, rotation. The more complex, detailed and colorful the original [...]
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