Direct Mail Works Magically
It can’t be said enough. Direct mail works…. magically! How do we know? Check out these numbers: 59% of US respondents say they “enjoy getting post mail from brands about new products.” 76% of people say they trust printed advertising received in the mail versus only 43% for social media advertising. 70% of Americans say mail is [...]
Case Study – Avista Smart Meter Mailings
A CASE STUDY Avista Smart Meter Mailings Avista’s personalized, phased direct mail series informed and educated customers about the company’s smart meter installation plan. Overview Avista’s installation of more than 300,000 smart meters in its Washington service area was a huge undertaking, and one of the utility’s largest capital investments in the [...]
Coldwell Banker Case Study
A CASE STUDY Coldwell Banker Coldwell Banker Agents opt for personalized newsletter Overview Each month many Coldwell Banker Agents send their contacts a newsletter with relevant information about the real estate market, home ownership and trends in the industry. Lawton provides Agents the opportunity to personalize their newsletters, allowing customers and prospective [...]
More response, better results using personalized printing
If you’re investing in direct mail without using variable data printing (VDP), you are missing out on a huge opportunity. Repeatedly studies have shown the response rates to personalized direct mail pieces that use VDP are 300-600% higher than generic direct mail. VDP is the process of using customer data to control what prints on the sheet. This can be [...]
Bold Marketing! Risky? Exciting? Worth It? Absolutely!
Creative Risk In this blog series, we will explore components needed to craft a bold marketing strategy. Want to master bold marketing? Strive to be different and get comfortable taking risks. If your competition is quirky and fun, use data and science to explain why your product is better. Especially if your market research has shown you that the science [...]
Bold Marketing! The left and right brain meet
Data In this blog series, we will explore components needed to craft a bold marketing strategy. The use of data and analytics has transformed marketing to become not only an art, but a science as well. Media has become much more measurable than the old “spray and pray” approach from our grandparents’ days. Using customer data allows you to personalize [...]
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