Campaign Materials that Work
If you're running for office, you need political campaign print materials that work. Your campaign material is vital to educate voters about who you are, what issues you support and how you will represent your constituents. Marketers know that it takes at least seven different touches of a message to generate a lead. The same concept applies to promoting [...]
Stop Wishing and Start Planning
Marketers who plan their marketing strategy are 414% more likely to report success than those who don’t. Lawton provides expert strategic marketing planning.
Customer Data – the hidden treasure to magically personalize your marketing
Your database can store and track interactions with your customers, improve your customer support, and powerfully automate and personalize your marketing.
Is your customer data an unruly monster?
While taming that beast may seem like a formidable task, it’s well worth the investment. You will improve your relationships with your clients and grow your business. Your database can store and track interactions with your customers, improve your customer support, and powerfully personalize your marketing. Our team will partner with you to collect, organize, supplement, protect, and securely [...]
Direct Mail Works Magically
It can’t be said enough. Direct mail works…. magically! How do we know? Check out these numbers: 59% of US respondents say they “enjoy getting post mail from brands about new products.” 76% of people say they trust printed advertising received in the mail versus only 43% for social media advertising. 70% of Americans say mail is [...]
Case Study – Avista Smart Meter Mailings
A CASE STUDY Avista Smart Meter Mailings Avista’s personalized, phased direct mail series informed and educated customers about the company’s smart meter installation plan. Overview Avista’s installation of more than 300,000 smart meters in its Washington service area was a huge undertaking, and one of the utility’s largest capital investments in the [...]