How to Choose the Right Print Shop for Your Business (Without Regretting It Later)

Let’s be honest.

Most people don’t think about their printer… until something goes wrong.

The colors are off.
The deadline slips.
The paper feels flimsy.
Or worse — the job must be reprinted.

Choosing the right print partner isn’t just about price. It’s about protecting your brand, your timeline, and your sanity.

Here’s how to choose a print shop you won’t regret hiring.

Don’t Shop on Price Alone

Yes, budget matters.

But the cheapest quote often comes with hidden costs:

  • Lower quality stock
  • Inconsistent color
  • Limited communication
  • Slower turnaround than promised

A good printer will be transparent about pricing and help you understand what you’re actually paying for.

If your brand matters, quality matters.

Ask About Turnaround —
And Proofing Process

Deadlines aren’t suggestions.

Ask:

  • How long does production actually take?
  • What happens if there’s a file issue?
  • Will I see a proof before it goes to press?
  • Can I see a hard copy proof if needed?

A professional print shop should have a clear workflow — and communicate it confidently.

Make Sure They Understand Your Project
(Not Just the Specs)

There’s a big difference between:
“Send the file.”
and
“Tell me what this piece is for.”

A good printer asks questions:

  • Where will this be used?
  • Who’s your audience?
  • Is it being mailed? Handed out? Displayed outdoors?
  • How long does it need to last?

Context changes recommendations — especially when it comes to paper, coatings, folds, and finishes. Your print shop might have suggestions on how to increase efficiency to help you get the most for your budget.

Check Their Capabilities

Not every shop offers the same services.

Before committing, ask:

  • Do you offer digital and offset printing?
  • Can you handle large format?
  • Do you provide finishing (folding, binding, die cutting)?
  • Do you manage direct mail?

Working with one shop that can handle everything saves time and reduces errors.

Communication Is Everything

If it’s hard to get answers before you place the order…
It won’t get easier after you pay the invoice.

You want:

  • Fast responses
  • Clear explanations
  • Proactive updates
  • Real humans who care about the outcome

Printing is collaborative. It works best when there’s actual partnership involved.

Look for a Local Advantage

There’s something powerful about working with a local print shop.

You get:

  • Faster turnarounds
  • Easier problem-solving
  • In-person proofing when needed
  • Accountability

When your printer is in your community, your success matters more.

Read Reviews
(But Also Trust Your Gut)

Online reviews tell you about consistency.

But pay attention to how you feel during the first interaction:

  • Were they helpful?
  • Did they explain things clearly?
  • Did they offer suggestions?
  • Did they make you feel confident?

Trust matters.

The Bottom Line

Choosing a printer shouldn’t feel risky.

The right print partner:

  • Protects your brand
  • Helps you make smart decisions
  • Communicates clearly
  • Delivers on time
  • Makes you look good

If you’re planning a project and want to talk through options before you commit, we’re happy to help.

No pressure. No jargon. Just solid advice and print that performs.

👉 Let’s start the conversation.

TL;DR Version

1. Don’t just go with the cheapest price.

2. Ask All. The. Questions.

3. Make sure they understand what you’re looking for.

4. Make sure they are capable of producing it.

5. Consider staying local.

6. Read their reviews.

Cheap printing is expensive.

The right print partner delivers on time, communicates clearly, protects your brand, and helps you make smart decisions before ink hits paper.

CALL LAWTON TODAY
509-534-1044