Project Description

Vertex Summit Special Invitation

Manzo Piedmontese is a luxury beef label based in the Inland Northwest. We worked with the owner, Justin Owens, to design an invitation folder, 7″ x 5″ cards, and a matching envelope for him to send out to his clients. The invitation sets were sent in this custom-made wooden puzzle box, which included samples of his beef. Manzo mailed this entire package out to celebrity chefs inviting them to an event last summer. These invitation boxes accomplished the “wow” factor Owens wanted, were shared on most of the recipients’ social media accounts, and created excitement for the event.


HP 15000 Digital Press
Foil Die and Silver Foil

Heidelberg Diecutter


Manzo Piedmontese


Printed on 100# Linen Cover; 130# Felt Cover; and 70# Uncoated Text
Soft touch laminate was used on the box cover insert, coated on both sides

Lawton designed a full color printed envelope which we diecut and converted
The invitations were personalized with the Chef’s name using variable data
Each 7″ x 5″ card had a silver foil border and one had Justin’s signature in foil as well