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Wow your Audience with Great Design and Personalization

By |2024-01-11T20:58:23+00:00August 28th, 2023|Create Series, Design, Graphic Design, Marketing, Self-Promotion|

In a world saturated with brands vying for attention there are two secrets that set the game-changers apart:  unique design and personalization. They provide the “it factor” that distinguishes you from your competition – a visual winner that not only catches the eye but has relevance for your clients. The Art of Standing Out Picture

Innovative Personalization: Strong Customer Connections

By |2024-01-11T20:56:43+00:00August 10th, 2023|Create Series, Design, Digital Printing, Graphic Design, Marketing, Personalization, Self-Promotion|

In today’s fast-paced and ever-evolving business landscape, establishing a genuine and lasting connection with your clients is paramount.  It’s not just about transactions anymore; it’s about building relationships that stand the test of time.  If you need more reasons to embrace the concept of personalized marketing, here’s the one that speaks volumes:  customers who experience tailored

Maximizing Real Estate Marketing Impact: The Power of Direct Mail

By |2024-04-03T20:27:44+00:00April 3rd, 2024|Direct Mail, Direct Marketing, Mail, Marketing|

Maximizing Real Estate Marketing Impact: The Power of Direct Mail In today’s digital age, direct mail might seem a little outdated. However, when executed strategically, direct mail is one of the most powerful marketing tools for real estate professionals to reach their target audience, generate leads and foster meaningful connections. Let’s explore eight ways to

Vision that Creates Curiosity

By |2024-01-11T20:10:03+00:00October 24th, 2023|Create Series, Design, Graphic Design, Self-Promotion|

Great graphic design creates curiosity and captures the attention of prospective customers? Design is a powerful tool to help businesses communicate their message effectively and evoke emotions in their target audience. When you’re putting together your next campaign, push the envelope with a few of these design techniques. Be mindful of visual appeal. This may

Unlocking the Secrets of a Successful Marketing Strategy

By |2024-03-13T15:37:59+00:00October 4th, 2023|Create Series, Marketing, Self-Promotion, Strategy|

Part 2: Unlocking the Secrets of a Successful Marketing Strategy In Part 1 of this two-part series (Part 1: Revealing the Unique Power to Grow Your Business), we gained a clear understanding of your business in the market. Now that you have this insight, let’s look at the five steps of applying that information to

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Elevate your marketing with dazzling creative

By |2024-01-11T21:02:00+00:00July 28th, 2023|Branding, Communication, Design, Magic Series, Personalization|

When you see marketing that’s provocative, hilarious, or simply effortless, it hits a little different. Strong marketing strategy merged with innovate, original creative boosts the performance of your campaigns. You can elevate your marketing with dazzling creative, and we can help! Creative includes graphic design, copy, tone, and the overall brand experience you present to

Introducing the Cutting-Edge HP 15K Digital Press at Lawton: Setting a New Standard in Excellence

By |2023-12-29T22:17:17+00:00July 11th, 2023|Digital Printing, Press Release, Self-Promotion|

Lawton, a leading provider of creative print solutions, is thrilled to announce the installation of the state-of-the-art HP 15K Digital Press.  Laura Lawton, President of Lawton, said, “This upgrade to our technology provides a significant milestone in our commitment to delivering top-quality, high-speed, and versatile printing solutions for our clients.”The HP 15K Digital Press boasts

Closing the Loop: Sales Follow-Up to Maximize Campaign Success

By |2024-01-11T21:06:11+00:00June 26th, 2023|Direct Mail, Direct Marketing, Sales|

Sales follow-up after a direct mail campaign maximizes the campaign’s effectiveness and increases the chances of converting leads into customers. The following nine steps are best practices for salespeople to use to take full advantage of any marketing campaign. 1 – Plan your follow-up strategy. Before launching your direct mail campaign, create a comprehensive follow-up

Pour Ink on a Page and Something Magic Happens

By |2024-01-11T22:02:00+00:00October 18th, 2022|Branding, Digital Printing, Marketing|

What is the magic that fuels successful marketing? Research shows that when people feel truly connected with a brand, they will purchase, become loyal, and eventually become an advocate for it. Brand advocacy stems from quality products and service. But personalized engagement and experience is what truly sets up success. User Experience Unique, tangible user

Mesmerizing Possibilities with Mosaic

By |2024-01-12T19:02:24+00:00September 20th, 2022|Design, Design Trend, Graphic Design, Magic Series, Personalization, Technology|

Mosaic, an HP SmartStream Designer technology tool, elevates variable print personalization to a whole new level. The software creates endless, one-of-a-kind designs from a single art file. Mosaic works by parsing and manipulating vector art. It generates an infinite number of variations by randomly transforming the file using color, scaling, rotation. The more complex, detailed